Baby, Plus You is a perinatal mental health project delivered in Brent and Harrow, providing support for all mothers and birthing people during pregnancy and early parenthood. Originally launched under a different name and identity, the project was rebranded to Baby Plus You following a copyright issue.
I co-led the rebrand with a colleague, shaping the project’s updated visual direction and tone of voice to feel warm, playful, and inclusive, in line with its aim to support mental wellbeing during the perinatal period. I created a full suite of printed materials, including flyers and outreach posters, and supported the social media rollout, ensuring content remained engaging and accessible across channels.
As part of the wider outreach strategy, I also assisted with the translation and adaptation of materials into ten languages, helping make the campaign as inclusive and approachable as possible for the diverse communities it aimed to reach.
Liv Cleverley 