A logo and identity system created for the Youth Healthcare Bridge, a resource hub hosted on Hexitime. The platform provides young people with accessible, trustworthy information on topics such as exam stress, peer pressure, self-advocacy, and how to schedule healthcare appointments.
The visual identity was designed to feel supportive and inclusive, with a tone that balances friendliness and clarity. The final system includes multiple logo variants, a bespoke colour palette, and accessible typography to ensure usability across both digital and print formats.
This project combined branding, illustration, and accessibility design for a youth-facing healthcare context. The identity is to be used across the Youth Healthcare Bridge hub and related promotional materials.
Liv Cleverley 